2016, a time when Germany Boutique MCM 40th anniversary show for the brand enduring distinctive style, avant-garde artistic style and personalized inject new vitality into the brand to join the German avant-garde artist Tobias Rehberger with contemporary design presents new luxury series, worldwide limited edition. MCM and Tobias encounter is undoubtedly the perfect combination of fashion and contemporary art, fashion brand with four decades of creative pioneer of avant-garde contemporary art presentation techniques, vivid colors and bold and vivid style rebranding classic design.
As a world-renowned German artist, Tobias Rehberger in contemporary art can be described as outstanding, as early as 2009, already claim the Golden Lion Award at the Venice Biennale. The partnership, MCM Tobias also provides a steady flow of inspiration. Munich golden age in holding MCM handbags, stylish and courageous girl female image as the last century, the classic seventies and eighties has become inspiration for the collaboration series muse. In order to reproduce the classic image, Tobias Rehberger brand classic styling for a bold and sophisticated new interpretation of the classic logo with MCM modeled by black and white color contrasts and abstract approach, create MCM dazzle camouflage camouflage pattern.
TobiasRehberger expressed: "MCM well-known logo in the form presented in different permutations and combinations of design, creating a glorious era, I designed this series is a tribute to classic MCM classics in history never repeats itself, only. derivatives will be unlimited in the river of time. based on this idea, I focus on a single brand logo, a stripe element to repackage and wanton stretch extension of a brand new brand of charm so different repetition brand logo and Visetos design, Although this collaboration series bags printed only have MCM brand logo, but it is enough to cover the bag every detail. "
The artist brings a unique abstract concept for this series of avant-garde modern design, contemporary vividly before us. From backpacks, shopping bags, mini messenger bag and rich neutral temperament handbag. MCM highly stylized fashion contemporary nomadic travelers more choices - and this is upheld MCM brand tradition. MCM x Tobias Rehberger designed two series for the first time Creative Trolltech, new style handbag style: for urban explorers born Kira shopping bags, as well as contemporary design, can be converted into any three-dimensional plane of Transforming foldable handbag. Each bag has a unique serial number engraved nameplate, limited edition of 250.
2016, co-operation models MCM x Tobias Rehberger as spring and summer 2016 release capsule series will be across the board, only MCM global luxury boutiques and selected buyers shop for sale.
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